The General Firm gave us a peek into the premier collection from CEMENT - a Canadian based jewelry line that produced a steller line of necklaces and pendants.

With a recent collab under their belts with Ed Banger Records (available via Cool Cats), designer Russell Gozlan breaks down his 001 collection in his own words…and on his own terms. Check it out.

“All right, so here it is. CEMENT, my company was started in 2008 after some late nights, brainstorming and passion for pendants. I am the 4^th generation in this business and thought I would follow in my family’s footsteps. I really wanted to put together a unique line of accessories, something that had attitude, was really raw and rustic and I wanted to offer something different to consumers at an affordable price… I think the end result of the first collection was just that.

Take a look at some of the pictures below, these pieces are from the first of many collections to come. Instead of really breaking down each picture and how I created or thought of the piece, lets do a little word association. Let your imagination run free with it, just like I did.

Russell Gozlan, CEMENT.

X

CHIEF HEAD

Cowboy’s and Indians. A better class of criminal.

THE LENNIES

My best buddy’s dad, Lenny Gill.

DAY OF DEAD SKULL

Haunted Dreams

THE FIGA

Brazilian Girls… research figa.

KHUFU’S PYRAMID

Egypt, where my family’s jewelry roots began.

THIS is JUST a COIN

The Gold Rush

SWALLOW (PILL)

Medication.

(ALL PHOTOS FROM THE GENERAL FIRM)