The brainchild of ESQUIRE Magazine, Esquire SOHO, in its inception since 2003, brings together the worlds leading interior designers (paired with luxury brands) to create the ULTIMATE BACHELOR PAD. This year, taking over the penthouse of the Soho Mews, it was the lounge created by Luke Raymond of Office of AIR that caught my attention the most. Teamed up with Heineken, Raymond wanted to create a space that to unwind, recharge, and “actively reinvent ones self”. With interiors and technology provided by Obscura and Ligne Roset, it was the alignment of Heineken’s campaign “Give Yourself a Good Name” with their synergy with the music world that created an applicable fit.

Features:

- 2 wall-sized mirrored projection surfaces called GHOSTLIGHT™ - a reflective visualizer that creates an immersive listening environment allowing visitors to “see” music.

- Designed by creative-technology pioneer Obscura Digital and customized for Heineken, the newly created video experience is currently exclusive to the Esquire apartment but is sure to be on holiday wish lists of the Esquire bachelor’s envious friends.

- Guests can select their own soundtrack and one of several abstract graphic light shows. The 20-plus different visual “environments” are generative art pieces that react to the sound in the room (including both music and conversation), creating a unique and constantly changing graphic environment that seems to magically float on the mirrored surfaces.

- Reinforcing the themes of music and authenticity are oversized vintage photographs from the Morrison Hotel Gallery of Bob Dylan and Bruce Springsteen.

(SOURCE: ESQUIRE SOHO)