GUCCI ICON-TEMPORARY - FLASH SNEAKER STORE PROJECT
Test User • 10.27.2009 • Uncategorized • LEAVE A COMMENT
Gucci, who recently collaborated with award-winning musical artist and DJ Mark Ronson on a line of limited edition “Gucci Ronson Sneakers” is going digital. A flash sneaker store will travel the world - setting up shop in different locations for two weeks and then tearing down just as fast. Starting in New York, the popup shop will hit London, Toyko etc…along its travels.
A newly revealed limited edition Gucci Ronson sneaker will be introduced at each international destination of the tour, in addition to an exclusive edition of 18 sneaker styles in the GUCCI ICON-TEMPORARY sneaker collection.
The collection will include 16 men’s styles and 2 women’s styles. Each design includes silver or gold metal dog tags as well as an embroidered ‘Limited Edition’ label inscribed inside the shoe. Customers’ initials can be embossed onto a customized leather tag on the shoe laces, if desired.
&&&
