MEET…HAPPY SOCKS
Test User • 08.31.2009 • ONE ON ONE • LEAVE A COMMENT
Happy Socks, fresh from Sweden, are a breath of fresh air for the feet. Hand-finished, unisex and covering the entire color spectrum in uncommon combinations, from stripes to panels to solids, Happy Socks are quirky, cotton and cool.
It was a cold rainy day in Stockholm when two brazen boys — Mikael Söderlindh and Viktor Tell thought timing was right to start spreading happiness through beautiful and colorful socks. Happy Socks was born. The team searched far and wide for a top notch production factory and discovered a family-owned mill in Turkey that had been open for more than 30 years, making socks for the military. Happy Socks are made from a cotton blend on Italian looms and each toe is hand stitched to ensure a snug fit.
With Happy Socks, Söderlindh and Tell aimed to build a strong brand around a single, distinct product and simultaneously define the market for fashion socks. They were also eager for global distribution of a product with high volumes at low prices. In the current economic climate, their idea to market colorful and high quality, yet accessibly priced socks as a covetable fashion accessory could not have been timelier.
CHECK OUT MY Q+A WITH THE HAPPY SOCKS GUYS BELOW…






















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